Wesdex's own job in Helsingør: the basement before the renovation, with brick walls, basement windows and rebar on the floor.

Case · Wesdex · Helsingør, Denmark

Site visit in the morning. Scope of work in the customer’s inbox by the afternoon.

The Wesdex case: Same day.

Wesdex is a construction company in Helsingør, Denmark. I built the system Jonas uses from the basement to the customer’s inbox.

01 / In short

Jonas Wesley owns Wesdex and does the site visits himself. Customers used to wait one to two weeks for a scope of work, and up to two months on big jobs. Now it can arrive the same day.

  • Same day

    the customer can have the scope of work in their inbox.

  • Under 1 min.

    for Dalton to sort the notes after Jonas taps Structure.

  • 3 in 4

    customers approve the scope the same day they get it.

  • 337

    improvements to the system since June.

Client
Wesdex, Helsingør
Industry
Construction and renovation
Delivered
Website, app and AI helpers
My role
Product, design and development

02 / Time

What took weeks can now happen in a day.

From the site visit to the moment the customer has a scope of work in hand. Before and now, drawn to the same scale.

Before

Big jobs: up to 2 months

Small jobs: 1 to 2 weeks

Now

Same day the customer can have the scope of work.

Day 1, hour by hour

Example of a day
  1. 10:00

    Jonas does the site visit and dictates in the basement.

  2. 10:45

    Dalton has sorted the notes into rooms and items.

  3. 14:30

    Jonas reviews, corrects and approves.

  4. 15:10

    The customer has the scope of work in their inbox.

Afterwards

The quote with a price follows shortly after, once the customer has approved the scope of work.

The before figures are Jonas’ own, from May 2026. The times are an example of a day.

03 / The flow

Jonas talks. Dalton writes. The customer reads.

Jonas dictates while he looks around. When he taps Structure, Dalton sorts the notes. Jonas reviews, corrects and sends, and the customer gets a scope of work they can approve right on the page.

Step 1

In the basement

Jonas dictates and takes photos. Each paragraph is saved on the phone as soon as it is there.

Step 2

Dalton sorts

One tap on Structure, and Dalton puts the notes into five piles. Jonas’ own words stay as they are.

Dalton suggests. Jonas decides.

Review
Jonas corrects and approves every item.
Clarify
What only the customer can answer goes along as a question.

Step 3

With the customer

Jonas sends it, and the customer gets a link to the scope of work. They can approve it right on the page.

The screens are drawn from the Wesdex app, which is in Danish. The customer and the address are made up.

04 / The customer

Customers expect to wait. Some never get the chance.

The industry is slow, and customers know it. So when the scope of work lands the same afternoon, and the quote shortly after, they notice.

The same basement after the Wesdex renovation: a bright office with exposed beams, a desk and basement windows.
Wesdex’s own job in Helsingør: the same basement as at the top of the page, after the renovation. The email is an example in Wesdex’s real wording, in Danish.

Half an hour.

One customer had the scope to approve 30 minutes after the site visit ended. He thought that was pretty wild, and approved it on the spot.

Scope first. Price second.

The customer gets a link to a description of the job as Wesdex understands it. There is no price on it yet. Saying yes is risk-free: the scope only sets out what Wesdex will get prices for. Three in four approve it the same day, and the quote with prices follows shortly after.

The customer answers on the page.

The scope can be approved straight from the phone. If something isn’t right, the customer asks for changes in the same place.

05 / The team

Jonas has a team now. He’s still the boss.

AI helpers, each with its own job. They prepare, Jonas decides. Follow-ups to customers and requests to suppliers wait as drafts until he has signed off on them.

Jonas Wesley in a Wesdex jacket taking notes by a bare basement wall.
Jonas Wesley, owner of Wesdex, on a site visit.
  • Dalton

    Operations

    Sorts the journal, writes requests to suppliers and follows up on quotes.

    Jonas approves every item and every email.

  • Lucky Luke

    Research

    Finds new suppliers and their contact details.

    Jonas chooses who makes the list.

  • Jane

    Sync

    Keeps Ordrestyring, Wesdex’s job management system, up to date, so nothing is typed twice.

    Speaks up when something doesn’t match.

  • Bent

    Foreman

    Keeps an eye on the others and writes a daily report.

    Flags errors, so Jonas doesn’t have to go looking for them.

  • Jonas

    The boss

    Gets everything prepared. Makes the call himself.

06 / Usability

Built for one hand, in a basement.

Jonas stands with the phone in one hand and the customer next to him. There is no second screen and often no signal. So everything has to work with a thumb, and nothing can get lost.

He talks. The phone writes.

Each paragraph is saved on the phone the moment it is there. Even with no signal in the basement.

Dalton keeps working.

Jonas can put the phone in his pocket and move on to the next customer. The analysis keeps running in the background.

The phone lets him know.

When Dalton is done, Jonas gets a notification. One tap, and he is in the review.

The Wesdex admin at the desk, in Danish: one job's communication with emails, internal notes and an AI summary of what has been agreed and what is still open.
Screenshot from the Wesdex app with test data.

At the desk

The whole job in one place: emails, notes and an AI summary of what has been agreed and what is still open.

07 / Pace

On Monday, Jonas asks for three things. Two are fixed that evening.

Jonas speaks up when something bugs him. The fixes arrive while he still remembers what he asked for.

  1. Request · Monday 13:40

    Internal labels such as “own work” must not show on the customer’s quote.

    Fixed Monday 22:10

  2. Request · Monday 15:28

    It must be possible to set the total price by hand.

    Fixed Monday 23:02

  3. Request · Monday 13:30

    The suppliers’ total price must be shown without VAT.

    Fixed Tuesday 14:09

337

improvements since June.

Each dot is a day. The bigger the dot, the more improvements that day.

Monday 5 October, the day of Jonas’ three requests

Counted as merged changes to Wesdex’s code, 5 June to 6 October 2026.

Jonas Wesley taking notes by a basement wall during a site visit.
Jonas Wesley, owner of Wesdex, on a site visit.

08 / Next step

What takes too long in your business?

I build systems that take the waiting out of businesses where people are busy with the real work. If you run a construction business yourself, you know what a day is worth.

yngvikarlson@gmail.com

Write a few lines. I reply the same day.

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